Media Group Campaign for Burger King Secures Two Major Honors, Including Gold, at Prestigious Central de Outdoor Awards
SÃO PAULO – October 21, 2025 — ICARO Media Group celebrated a remarkable night at the 24th edition of the Central de Outdoor Awards, held on October 8 in São Paulo. The company took home two major honors in the Out-of-Home (OOH) category, reaffirming its leadership and creative excellence in outdoor media.
Organized by Central de Outdoor — Brazil’s largest outdoor media association — the awards recognize the most creative, innovative, and effective campaigns in the advertising market. This year’s edition received over 350 entries across multiple categories, evaluated by a panel of 22 national and international experts. (centraldeoutdoor.org.br)
The Central de Outdoor Awards are Brazil’s only award program dedicated exclusively to the Out-of-Home (OOH) medium. Its 24th edition introduced new categories reflecting the evolving market, such as digital media, sustainability, brand experiences, and special projects — expanding both the scope and the relevance of the award.
The highly successful “Duelo de Grelhados” (or “Grill Duel”) campaign — created by Streetwise Agency for Burger King (Zamp) and showcased throughout Rio de Janeiro by ICARO Media Group — earned significant industry recognition. The innovative campaign secured a coveted Gold award in the Digital Out of Home (DOOH) category, celebrating its creative use of digital displays. Furthermore, the same campaign was honored in the Real Impact category, recognizing its expertly designed strategy, precise execution, and ability to deliver truly measurable results.
This recognition acknowledges the campaign’s exceptional creative and strategic qualities, underscoring the strength and capability of ICARO Media Group’s comprehensive outdoor network. The awards highlight the network’s proven ability to do more than simply display content — it effectively translates brand partnerships into campaigns that achieve tangible, “Real Impact” for clients.
“Brazil is now one of the leading countries in the global OOH industry,” according to Halisson Pontarolla, President of Central de Outdoor. “The Central Awards showcase this potential, recognizing those who are transforming our media landscape with intelligence, purpose, and impact.”
“These awards reaffirm our commitment to innovation and measurable results for our clients, stated Flavio Polay, Chief Media Officer for ICARO Media Group. “We thank our creative teams, agency partners, and everyone who believes in the power of outdoor media.”
ICARO Media Group continues its mission to raise the standard of Out-of-Home media in Brazil — delivering solutions that combine creativity, technology, and performance to generate tangible results for brands.
About ICARO Media Group
ICARO Media Group is a media technology company powering a Multiscreen Monetization Network that enables telcos, media companies, brands, and platforms to engage and monetize audiences across every screen — from OTT and extended mobile experiences to Digital Out-of-Home (DOOH) and AI-driven engagement environments.
Operating across Latin America, Brazil, the United States, and Europe, ICARO integrates technology, content, advertising services and data intelligence to create personalized, measurable, and high-performance media ecosystems. Its platform transforms fragmented audiences into connected, revenue-generating experiences, orchestrating the full digital funnel through its proprietary multiscreen engagement and advertising solutions.
