ICARO™ Media Group Enters Into Agreement with Lottery.com

ICARO™ to promote Lottery.com’s online platform for lottery games 

March 1, 2022 NEW YORK — (GLOBE NEWSWIRE) – ICARO™ Media Group,  Inc. 
(“ICARO”™), a leading company in AI-driven media technology for global telecom and media broadcast companies and Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com”), a leading technology company that is transforming how, where and when the lottery is played, announced it has joined the LotteryLink program and will serve as an affiliate marketing partner in specific global markets expected to include Latam, North America and Europe.

ICARO™ will initially market Lottery.com products to 4.2 million unique monthly users of the ICARO™ platform in one of its LATAM markets and expects to expand unique users in this market, where it has more than 50 million addressable telecom subscribers under contract. In addition ICARO™ has over 170 million addressable media broadcast subscribers under contract across Latin America, Europe and North America. In the future, ICARO™ is expected to expand LotteryLink’s geographic reach through its existing partnerships with multiple telecom and broadcast media companies where ICARO™’s total addressable market today is greater than 220 million subscribers.

“With their AI-driven marketing technology, engaged audiences and broad reach across North and Latin America, ICARO is an ideal addition to our LotteryLink affiliate program. Our agreement with ICARO demonstrates the consistent progress we are making in growing our B2B2C business,” said Tony DiMatteo, Co-Founder and CEO of Lottery.com. “We greatly appreciate the opportunity to have a market leader like ICARO join LotteryLink, and look forward to working with a tremendous team that has a shared vision of the future of digital media.”

“I am very excited to announce ICARO’s agreement with Lottery.com, which is bringing legally sanctioned lottery games to mobile users worldwide,” stated Paul Feller, Chairman & CEO of ICARO Media Group. “We believe Lottery.com’s convenient and secure online gaming platform will resonate with our viewers and enhance their experience with ICARO’s AI-Driven media distribution, partnerships and personalized media products.”

Forward-Looking Statements: Statements in this press release relating to plans, strategies, projections of results, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors. Although the company’s management believes that the expectations reflected in the forward-looking statements are reasonable, the company cannot guarantee future results, performance or achievements. The company has no obligation to update these forward-looking statements.

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