ICARO Powers AI-Driven Media Technology for TV Azteca – 2nd Largest Mass Media Company in LATAM, Fastest-Growing Hispanic Television Network in US
New York, NY – March 19, 2021 – ICARO™ Media Group, a digital media technology company for global telecoms and media companies, announced today its new partnership with TV Azteca, S.A.B. de C.V. (BMV: AZTECACPO; Latibex: XTZA), one of the two largest producers of Spanish-language television programming in the world with over 93 million viewers per month in Mexico, to launch an AI-driven personalized media Super App under the TV Azteca brand featuring premium original content.
The ICARO Super App will provide LATAM audiences with access to Azteca TV’s premium multi-vertical original content catalog across Android and iOS devices. Deep personalization options, fastest-breaking news feeds, enhanced data collection and a host of artificial intelligence-driven capabilities will provide the ultimate user experience for fans of Azteca TV’s programs in Central America, the Caribbean, Mexico, and South America.
Azteca TV audiences will be able to view telenovelas such as Destino, Los Rey, and Hombre Tenías que Ser, television series such as Demencia, Drenaje Profundo, and Lucho en Familia, and movies such as El Gavilan Pollero, La Amargura de mi Raza, and La Hija del Ministro.
“I am very excited to announce our partnership with media giant TV Azteca,” stated Paul Feller, Chairman and CEO of ICARO Media Group. “TV Azteca has over 93 million viewers in Mexico per day and has over 93% penetration in LATAM. We are proud to partner with TV Azteca as they expand their reach in 13 countries including the USA with its new ‘Netflix’ style Super App powered by ICARO and branded and promoted as TV AZTECA. ICARO is targeting access to an initial subscriber market over 55m and we hope to expand that to over 100M subscribers.”
“We at TV Azteca’s Pay TV business unit are very excited about the agreement we have finalized with ICARO Media Group,” stated Jorge I. Gutiérrez Razo, Director of Pay TV Azteca International. I know that we are going to create a marvelous synergy with the Super App we are developing together, launching soon in the LATAM market. This represents a natural evolution for our business unit, and I am confident that it will set a precedent for both Azteca International, ICARO Media Group and the whole media industry in Latin America.”
“There is a lot of material that is not on traditional platforms and that we know that the audience wants to see, and ICARO provides the perfect tool to give them free and direct access to thousands of hours of premium original programming,” commented Patricia Jasin, VP, TV Azteca Internacional.
O conjunto de produtos da ICARO, lançados inicialmente em 2020, fazem parte das parcerias com empresas globais de telecomunicações, mídia e redes de televisão com mais de 100 milhões de usuários potenciais na América Latina e na América do Norte. A plataforma de mercado SaaS da ICARO fornece produtos de marca branca por meio de aplicativos diretos ao consumidor que podem ser personalizados pelos parceiros para atender às necessidades e estratégias de longo prazo, criando experiências de conteúdo personalizadas para os consumidores finais, fornecendo acesso a uma robusta biblioteca de conteúdo premium e aproveitando os melhores recursos de IA da categoria para atualizações de notícias de última hora. A plataforma ICARO organiza, hospeda, monetiza e distribui conteúdo com o qual os parceiros globais e regionais podem gerenciar suas necessidades de conteúdo, aumentar a monetização do conteúdo por meio de integrações de comércio eletrônico e publicidade e obter acesso a uma troca automatizada de conteúdo B2B para o acessar ou distribuir.
ICARO Super App features include access to a premium content library in several languages, international content distribution solutions, advanced geofencing controls, e-commerce integrations, advertising integrations, multimedia management and curation tools, metadata enhancement and optimization, channels and playlists, and video management and hosting. ICARO’s platforms support multi-language digital content to a growing list of publishers, telco partners and media groups. Primary languages will include English, Spanish, Portuguese, French and German. ICARO is headquartered in New York, with international offices located in São Paulo, Mexico City, Toronto, Boca Raton and London.
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About ICARO
ICARO empowers Global Telcos and Media Companies to create personalized content offerings and experiences for their customers complete with AI technology, fastest-breaking news features, real-time analytics, and advertising and E-commerce integrations. Through both its SaaS platform and AI-powered direct-to-consumer products, ICARO gives media companies and global telcos the ability to grow revenues, build audience, and access turnkey solutions to not only stay competitive in an evolving media and technology marketplace, but to be a leader in the media and technology marketplace. For more information, please visit www.icaromediagroup.com.
About TV Azteca
TV Azteca is one of the two largest producers of Spanish-language television programming in the world, operating four television networks in Mexico, Azteca Trece, Azteca 7, adn40 and a+ through more than 300 owned and operated stations across the country. TV Azteca affiliates include Azteca US, a broadcast television network focused on the rapidly growing U.S. Hispanic market, and Azteca Web, an Internet company for North American Spanish speakers.
TV Azteca is a Grupo Salinas company (www.gruposalinas.com), a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, contributing to build the middle class of the countries in which they operate and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. The companies include TV Azteca (www.tvazteca.com; www.irtvazteca.com), Grupo Elektra (www.elektra.com.mx: www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Advance America (www.advanceamerica.net), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx), Totalplay (www.totalplay.com.mx) and Totalplay Empresarial (totalplayempresarial.com.mx). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, the member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.
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