ICARO™ Partners with R4YOU for Strategic LATAM Content Acquisition Initiative

R4YOU’s Media Partner Network to Power Content Experiences Across ICARO Custom Apps in LATAM Markets

NEW YORK, NY, October 30, 2020 – ICARO™ Media Group, providing the most advanced AI-driven digital media content platforms for global telecoms and media companies,  has entered into a strategic content acquisition agreement with R4YOU, Brazil’s programmatic technology and digital inventory management leader. This strategic partnership will leverage R4YOU’s extensive network of premium content creators for LATAM-wide distribution to ICARO’s customized white-label app experiences.

“I am very excited to announce this new partnership between ICARO and R4YOU, a leading programmatic advertising and digital content management company working with partners such as Google, Verizon Digital Media Group, Rubicon, Xandr and many others in LATAM,” stated Paul Feller, Chairman and CEO of ICARO Media Group. “R4YOU’s expertise in region-specific content, advertising and monetization will prove invaluable in ICARO’s ongoing LATAM expansion, and we look forward to a long and mutually prosperous relationship.”

A SaaS platform augmented by AI-powered direct-to-consumer products, ICARO gives media companies and global telcos the ability to grow revenues, build audience, and access turnkey solutions to stay competitive in an evolving media and technology marketplace. By combining R4YOU’s network of premium content partners with ICARO’s AI-powered technologies and network for optimal inventory management, increased monetization and distribution opportunities, telcos and media companies utilizing ICARO apps can deliver an unparalleled, deeply personalized content experience to their audiences at scale.

“R4YOU has already partnered with ICARO to explore the exciting opportunities in the LATAM market for video monetization and content exchange solutions with our strategic publishing and advertising partners,” said Marco Godoi, CEO of R4YOU. “Now this expanded relationship will provide new monetization opportunities for many of these same partners with original, premium content catalogs.”

Ronaldo Kos, ICARO VP of Corporate Partnerships, LATAM, also commented, “By connecting R4YOU’s network of creators and brands with the growing list of telcos and media companies utilizing ICARO products and services, together we’re able to provide a holistic set of content inventory and monetization solutions.”

ICARO’s platforms support multi-language digital content to a growing list of publishers, telco partners and media groups. Primary languages will include English, Spanish, Portuguese, French and German. ICARO is headquartered in New York, with international offices located in São Paulo, Mexico City, and a rep office in London.

ICARO empowers Global Telcos and Media Companies to create personalized content offerings and experiences for their customers complete with AI technology, fastest-breaking news features, real-time analytics, and advertising and E-commerce integrations. Through both its SaaS platform and AI-powered direct-to-consumer products, ICARO gives media companies and global telcos the ability to grow revenues, build audience, and access turnkey solutions to not only stay competitive in an evolving media and technology marketplace, but to be a leader in the media and technology marketplace. For more information, please visit www.icaromediagroup.com.

About R4YOU
R4YOU has identified a need in the digital publishers market over the past few years. We build, operate and maintain an advanced management and consulting service in the delivery, efficiency and growth of the inventory. From planning to execution, our services and solutions serve to deliver results. Count on us to help you prepare your site for programmatic selling.  For more information, please visit https://r4you.co/.

Forward-Looking Statements: Statements in this press release relating to plans, strategies, projections of results, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors. Although the company’s management believes that the expectations reflected in the forward-looking statements are reasonable, the company cannot guarantee future results, performance or achievements. The company has no obligation to update these forward-looking statements.

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